MESSAGE FROM CEO

Welcome to Master Beverages and Foods Limited, where passion meets innovation in every sip. As the CEO of MBFL, it is my privilege to lead a team of dedicated individuals who share a common goal to craft exceptional beverages that enrich lives and inspire moments of joy and connection. At MBFL, we believe that great beverages are more than just refreshment; they’re an invitation to experience life’s moments fully. Whether it’s a morning pick-me-up, an afternoon indulgence, or a celebration with loved ones, our beverages are crafted with hygiene and care to enhance every occasion. Our commitment to quality, innovation, and sustainability is at the heart of everything we do. From sourcing the finest ingredients to implementing eco-friendly manufacturing practices, we strive to make a positive impact on both our consumers and the planet we all call home. As we continue to grow and evolve, we remain dedicated to exceeding your expectations and earning your trust every step of the way. Thank you for choosing MBFL for your beverage needs. We look forward to serving you and raising a glass to a brighter, more flavorful future together.

Cheers,

Sheikh Muhammad Asghar

CEO

VISION STATEMENT

“To be a global leader in beverages, renowned for innovation, sustainability, and quality.”

MISSION STATEMENT

“We craft exceptional beverages to inspire moments of joy and connection, driven by innovation, sustainability, and a commitment to excellence.”

CORE VALUES

QUALITY: We prioritize quality in every aspect of our beverages, from sourcing ingredients to manufacturing processes, ensuring consistency and excellence in every sip.

INNOVATION: We embrace innovation to continually enhance our products and processes, staying ahead of trends and meeting evolving consumer preferences with creativity and agility.

SUSTAINABILITY: We are committed to environmental stewardship, integrating sustainable practices into our operations to minimize our ecological footprint and contribute positively to the planet.

INTEGRITY: We conduct business with honesty, transparency, and ethical integrity, fostering trust among customers, partners, and employees.

CUSTOMER-CENTRICITY: We put our customers at the heart of everything we do, listening to their needs, anticipating their desires, and delivering exceptional experiences that exceed expectations.

TEAMWORK: We value collaboration, diversity, and mutual respect, recognizing that our collective strength lies in the talents, expertise, and dedication of our team members.

CONTINOUS-IMPROVEMENT: We foster a culture of continuous learning and improvement, embracing feedback, and proactively seeking opportunities to grow and evolve as individuals and as a company.

COMMUNITY-ENGAGEMENT: We are dedicated to making a positive impact in the communities where we operate, supporting local initiatives, and giving back to society through meaningful contributions and partnerships.

These core values can guide the company’s decisions, actions, and interactions, reinforcing its commitment to excellence, sustainability, and integrity.

WHO WE ARE

MBFL, a key player in the beverages industry, is a crucial part of the esteemed Master Group Gujranwala, Pakistan, known for its diverse business presence. With a legacy of excellence and a dedication to unmatched quality, Master Beverage has established itself as a prominent market player. As a member of the Master Group, the company enjoys abundant resources, a strong network, and expertise across various industries. Utilizing their

diversified background, Master Beverage brings a distinctive outlook to the beverage sector, constantly seeking new opportunities and innovative approaches. Master Beverages & Foods Limited (MBFL) Gujranwala, Pakistan where innovation meets quality. At MBFL, we lead the beverage industry with cutting-edge technology, crafting exciting and delightful beverages. Our passionate team ensures unmatched taste experiences while upholding the highest safety and hygiene standards.

MBFL EVENTS

MBFL Inauguration Ceremony

MBFL Inaururation Ceremony Writeup……………….

Master Cola Launching Event

Master Cola Launching Event Writeup……………..

Sports Gala

We have celebrated our company’s sports gala at our beverage manufacturing plant by organizing a fun-filled event. We have decorated the plant with sports-themed decorations and played upbeat music to create a lively atmosphere. We have also organized games and activities that are related to sports, such as rope-pulling, musical chair and cricket. To make the event more engaging, we have offered prizes and giveaways to the winners. We have also served refreshing beverages to our guests to keep them hydrated throughout the event. By organizing a sports gala at our beverage manufacturing plant, we can promote a healthy lifestyle and foster a sense of community among our employees.

Participation In EXPO 2019

EXPO Participation Writeup…………..

Independence Day Celebration

On Pakistan’s Independence Day, we have organized a special event at our beverage manufacturing plant to commemorate the country’s rich history and culture. We have decorated the plant with green and white balloons, streamers, and other decorations to create a festive atmosphere. We have also played patriotic music and serve traditional Pakistani food and drinks to our guests. To make the event more engaging, we have organized reciting national anthem and other activities like guard’s parade, that are related to the theme of independence. We have also created a photo booth where guests can take pictures with their friends and family. We have made the event more memorable by creating a social media hashtag for the event so that people can share their pictures and experiences online.

Environment Department Visit

We are delighted to share that the Government Environment Department visited our beverage factory and planted a tree on the premises. This is a testament to our commitment to environmental sustainability and our efforts to reduce our carbon footprint. We are grateful to the department for their support and encouragement. We hope that this tree will grow and thrive, and serve as a reminder of our shared responsibility to protect the environment for future generations. Thank you for visiting us! 🌳

Donations & NGO Visit

It’s great to announce that Ehsas NGO visited our beverage plant. The Islamic lecture from former cricketer Mushtaq Ahmad must have been an enlightening experience for everyone present. The pictures of flood relief donation in Sindh are a testament to our company’s commitment to social responsibility and helping those in need. It’s heartening to see that our company is making a positive impact on the community.

Celebrities Visit

celebrities visit at plant writeup……………………..